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The design process of developing a logo for young attorney LN started with a short conversation about style, feel, and colors. The logo is based on his inicials typed in a serif font. Selected serif font is formal yet simple and elegant. The letters are blended together and further simplified but remain legible. The graphic element of a red dot anchors the logo on a page and subtly references the logo when used elsewhere on a page, e.g. as bullet points.

LN-01 LN-01